Senior Digital Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own multi-channel digital marketing delivery with a 4-person team, aligning agency partners and internal fundraisers while driving structured tests for new fundraising propositions and balancing competing priorities.

  • Team leadership: manage 4 direct reports and coordinate with media agencies and fundraising colleagues.
  • Campaign delivery: oversee paid search, display, paid social, and video across internal and external partners.
  • Test and learn: pilot fundraising products with structured experiments and action-oriented insights.

Job Description

Responsibilities

  • Manage a team of 4 direct reports and ensure effective delivery of digital marketing campaigns.
  • Work with our media agency and fundraising colleagues to deliver all digital marketing (paid search, display, paid social, video).
  • Test and pilot new fundraising products, propositions in house, using a structured test and learn approach.
  • Manage stakeholder relationships at all levels.
  • Strategically advise on project management, collaborating with stakeholders to understand their priorities.
  • Manage resource and delivery of campaigns and projects with internal stakeholders.
  • Understand and prioritise competing demands.

Requirements

  • Previous experience planning multi-channel campaigns across paid social, paid search, video and display.
  • Experience managing agencies and external suppliers.
  • Previous experience running and optimising paid social campaigns (Meta) with appetite to test and scale emerging channels such as TikTok and LinkedIn.
  • Strong understanding of the role of search marketing within an integrated digital strategy, with hands-on experience managing and optimising campaigns across Google Ads, including Search, Performance Max, Demand Gen, and the Google Display Network.
  • Insights driven with the ability to translate insights into action.
  • Team leadership experience.
  • Exceptional relationship building skills.
  • Proactive attitude to problem solving.

Benefits

  • 30 days annual leave (plus bank holidays)
  • A flexible approach to working arrangements.
  • Access to our enhanced pension scheme
  • Life assurance
  • Access to various health and wellbeing schemes, including the employee assistance programme.
Great Ormond Street Hospital Charity logo

Great Ormond Street Hospital Charity

We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children the best care and the best childhoods possible. For the hundreds of children from all over the UK who are treated by Great Ormond Street Hospital every day, for children with rare or complex illnesses everywhere, for this generation and all those to come. Because we believe no childhood should be lost to illness.

London, England, GBR
548 employees (59 in marketing)

Traffic Signals

Monthly Visitors
161.9K
Monthly Google Ads Budget
$915
Traffic Source Mix
Search
50.8%
Direct
31.9%
Referral
13.2%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~548

Marketing Team

Marketing Team Size
42 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

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