Senior Digital Marketing Manager

Cardiff, UK (Unknown)

£4K/mo – £6K/moSenior LevelPermanent

Posted 2 weeks ago

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Job Summary

Own and drive cross-channel digital marketing initiatives, continuously optimize performance, and collaborate across teams to foster growth.

  • Own and optimize campaigns across SEO, PPC, social, email, and content.
  • Analyse data to improve traffic, engagement, and conversions.
  • Mentor teammates and help improve marketing processes.

Job Description

Responsibilities

  • Plan, manage, and optimise digital marketing campaigns across SEO, PPC, social media, email, and content marketing.
  • Monitor campaign performance and use analytics to improve traffic, engagement, and conversion rates.
  • Develop and execute digital marketing strategies aligned with business objectives.
  • Collaborate with design, content, web development, and sales teams to deliver integrated marketing campaigns.
  • Manage website content, landing pages, and conversion rate optimisation initiatives.
  • Track key performance indicators and prepare marketing performance reports.
  • Support lead generation, customer acquisition, and marketing automation activities.
  • Research market trends, competitor activity, and customer behaviour to identify growth opportunities.
  • Recommend new digital marketing tools, technologies, and best practices.
  • Mentor junior team members and contribute to continuous improvement within the marketing team.

Requirements

  • Experience in digital marketing, marketing campaigns, communications, or a related field.
  • Experience managing or coordinating digital marketing initiatives is beneficial.
  • Good understanding of SEO, PPC, social media marketing, email marketing, content marketing, and digital advertising.
  • Familiarity with Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, or similar marketing tools is advantageous.
  • Strong analytical, organisational, communication, and problem-solving skills.
  • Ability to manage multiple campaigns and priorities effectively.
  • Relevant qualifications or equivalent practical experience are welcomed.
  • Passion for digital marketing, creativity, and continuous learning.

Benefits

  • Employee discount
  • Flexitime
  • Free parking
  • Health & wellbeing programme
  • On-site parking