Senior Digital Marketing & Audience Insight Manager - Content

City of London, Lambeth, UK (Hybrid)

£49K/yr – £55K/yrSenior LevelContract

Posted 5 hrs ago

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Job Summary

You will lead the digital content and social media strategy to grow audience engagement across website, social and email, and guide creative storytelling with data-informed decision making.

Own and develop the Social Media & Content team
Drive audience insights to shape content and performance

Job Description

Responsibilities

lead the development of our digital content strategy across website, social media and email channels, ensuring a compelling, audience-focused and data-informed approach that strengthens the Barbican brand and supports organisational objectives.
drive innovation in digital storytelling, content creation and social media strategy.
oversee the development of engaging content that reflects the breadth and ambition of the Barbican's world-class arts programme, while using audience insight and performance data to inform decision-making and maximise impact.
manage and develop our Social Media & Content team, championing best practice across digital marketing, and ensuring our content remains creative, relevant and effective.
work collaboratively with colleagues across the organisation to identify new opportunities for digital engagement, support audience growth and position the Barbican as a leader in digital marketing within the arts and cultural sector.
The successful candidate will bring significant experience in digital content and social media marketing, excellent strategic and leadership skills, and a strong understanding of how audience insight can be used to shape content, engagement and organisational success.

Requirements

significant experience in digital content and social media marketing, excellent strategic and leadership skills, and a strong understanding of how audience insight can be used to shape content, engagement and organisational success.

Benefits

Barbican Membership
Membership of the Local Government Pension Scheme (LGPS)
28 days annual leave plus bank holidays, increasing with service
Access to Barbican Centre discounts including offers at the Barbican Shop and hospitality outlets
City Corporation staff benefits and discounts throughout the City of London, including at Tower Bridge, Guildhall Art Gallery and others
Reciprocal entry to a number of galleries and museums across London
Employee volunteering scheme (up to 2 days per year)
A vibrant, creative, inclusive workplace at one of the world’s leading arts centres

Barbican Centre

3.6 Glassdoor

The Barbican is a multi-arts, learning, and conference centre in the City of London. We’re a catalyst for creativity, sparking possibilities for artists, audiences, and communities. We’re passionate about showcasing the most exciting art from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year we present hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in. Central to our purpose is supporting emerging talent, shaping opportunities that will accelerate the next generation of creatives. Opened in 1982, the Barbican is a unique and audacious building, recognised globally as an architectural icon. As well as our theatres, galleries, concert halls and cinemas, we are home to a large conservatory with over 1,500 species of plants and trees, a library, conference facilities, public and community spaces, restaurants, bars, and a picturesque lakeside oasis.Focussed firmly on the future, we’re working on ambitious plans to transform our building, reimaging what an arts centre can be and doing our part to address the climate crisis. Through our work on Equity, Diversity and Inclusion, we will ensure the Barbican becomes a place where everyone belongs – where creativity, enterprise, and learning coexist, and everybody can achieve their fullest potential.

Founded in 1982

London, England, GBR

656 employees (246 in marketing)

www.barbican.org.uk

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