Responsibilities

• Support data planning manager using measurement tools, attribution models, and MMM to produce actionable campaign reports with media strategists and analytics teams.
• Collaborate with Data Scientists, Analysts, and BI specialists to optimise dashboards and integrate data sources for holistic measurement.
• Assist developing client briefs into cross-channel digital media plans by identifying data signals across the customer journey for targeting and flighting.
• Use data to add context to reporting and connect analysis to the measurement framework, targets, and benchmarks and emphasise the "so what?".
• Build relationships with client stakeholders and internal VML & WPP teams.
• Act as a trusted advisor to clients on data matters enabling data-driven decision-making.
• Present to clients and attend client meetings.

Requirements

• 4+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Understanding of media measurement, data principles and the digital marketing landscape.
• Proven ability to manage projects and work effectively within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Ability to explain technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• Familiarity with Ad tech (DSP/ DMP), Data clean rooms and privacy safe solutions.
• Knowledge of attribution, experimentation and MMM measurement techniques.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Amplitude).

Preferred

• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.