Responsibilities - Support data planning manager using measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations with the media strategists and analytics teams. - Collaborate with Data Scientists, Analysts, and BI specialists to optimise dashboards and integrate data sources for holistic measurement. - Develop cross-channel client briefs into digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting. - Utilise data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets and benchmarks – always bringing the ‘so what?’ - Build relationships with client stakeholders and internal VML & WPP teams. - Act as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making. - Present to clients and attend client meetings.