Senior Data Analyst, Marketing

London, UK (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Build and own cross-channel marketing analytics and attribution, turning data into decisions that improve acquisition, activation, retention, and revenue.

  • Own marketing performance measurement across Meta, Google, paid social, affiliates, and influencer partnerships.
  • Collaborate with data, product, and marketing teams to translate insights into action for conversion, onboarding, CRM, lifecycle, and customer value.
  • Develop scalable analytics infrastructure and dashboards to support data-driven decisions and senior-level recommendations.

Job Description

Responsibilities

  • Own marketing performance measurement across channels including Meta, Google, paid social, affiliates, and influencer partnerships.
  • Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue performance.
  • Partner with marketing teams to optimise campaigns, audience targeting, creative performance, and budget allocation.
  • Analyse the end-to-end customer journey to identify drop-off points, behavioural trends, and growth opportunities.
  • Deliver insights to improve conversion, onboarding, CRM, lifecycle communications, retention, and customer value.
  • Own reporting and analysis for key subscription KPIs including CAC, LTV, payback period, churn, retention, conversion rate, subscription growth, and channel ROI.
  • Apply advanced analytics using SQL, Python, or R for cohort analysis, forecasting, predictive modelling, and Marketing Mix Modelling.
  • Build and maintain dashboards and self-serve reporting in Tableau to support data-driven decision-making.
  • Translate complex analysis into clear, actionable recommendations for senior stakeholders.
  • Use SQL and dbt to develop trusted, scalable data models and analytics infrastructure.
SheMed logo

SheMed

SheMed Weight Loss is the UK’s only GLP-1 programme built for women’s health.Founded by women, for women, SheMed exists to close the gender gap in metabolic healthcare. For too long, weight loss treatments - including GLP-1 medications - have been researched, developed and prescribed without fully understanding their unique effects on women’s bodies.We are changing that.SheMed combines clinical oversight, real-world data, and personalised care to deliver a safer, smarter, more effective GLP-1 experience tailored to women. Our programme is built around hormone health, metabolic science, and the lived realities of women’s lives - not a one-size-fits-all approach.With a growing community of over 50,000 women, we are not only delivering treatment - we are generating insight. Our data-led approach deepens understanding of how GLP-1s affect appetite, hormones, energy, mood and long-term wellbeing in women.In less than a year, we have grown from launch to serving tens of thousands of women across the UK, becoming one of the fastest-growing GLP-1 programmes in the country. Following our $50M Series A funding round and achievement of unicorn status, SheMed has been recognised as a leading force in women’s health innovation - including being Highly Commended in the New Business of the Year category at the Lloyds Bank British Business Excellence Awards.Safety is at the core of everything we do.Transparency builds trust.Personalisation defines our care.Our ambition is bold: to become the UK’s leading women’s weight care company.Because women deserve healthcare designed around them - not adapted for them.

Founded in 2024
London, England, GBR
30 employees (10 in marketing)

Traffic Signals

Monthly Visitors
246.3K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
59.9%
Direct
30.8%
Referral
4.9%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
6 (20% of company)

Funding

Last Raise
Series A