On Trade activation lead translating shopper and consumer insights into prioritized brand plans and ROI-driven on-premise initiatives, collaborating across global/local teams and agencies.

• Responsibilities: Insights into action – drive actionable insights with global/local teams and agency partners to inform On Trade plans for priority spirits brands; stay ahead of industry trends and on-trade dynamics.
• X Functional Team Collaboration – Liaise with Brand, Commercial, BI, and Finance to ensure seamless omni-channel plan delivery in On Trade.
• Best tin Class Execution – Lead Channel Activation Plan execution aligned with Outlet Segmentation and Perfect Store Model, driving innovative activation programs.
• Management of POS – Oversee planning and allocation of POS, balancing global processes with local needs.
• Orientation to Results – Implement rigorous pre/post evaluation of activations to maximize ROI and brand equity.
• Active participation during key corporate moments – Contribute to ABP, Power Period Reviews, and Customer Engagement Planning, aligning On Trade with broader priorities.
• Agency Management – Select, brief, and manage external agencies with clear deliverables, budgets, and timelines.
• Accountable for A&P management – Own and manage A&P budgets with Finance/Sales/Logistics for efficient allocation and compliance.

• Requirements: - 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/ execution (client side mandatory, agency nice to have)
• - On Trade Channel nice to have.
• - Experience with people management nice to have

• Preferred: - On Trade Channel nice to have.
• - Experience with people management nice to have
• - Mobility to other Business Units is a nice to have.
• - A dynamic, confident and excellent communicator
• - Strong team player – ability to work cross functionally
• - Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
• - Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans
• - Commercially astute – operating with commercial lense to understand and implement ROI driven activity where relevant
• - Results driven, committed to delivering and exceeding goals and targets set
• - Creativity & problem solving approach

• Benefits: Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
• Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.