Responsibilities

• Planning and executing Lindt brand activation in Grocery & Digital customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned to our Commercial Strategy, Perfect Store objectives and the Category Vision
• In-Store and Online Strategies : optimise point of sale materials, product placements and digital marketing efforts to enhance the shopping experience and drive sales in store and online
• Channel specific promotions and Campaigns : activate consumer promotions, partnerships, product sampling and other incentives to encourage purchases and drive conversion at the point of sale
• Understanding Shopper Behavior : ensure plans are based on insights into what influences purchasing decisions
• Collaboration with Customers & Agencies : lead and work closely with key retail media agencies to develop joint marketing initiatives that benefit both parties
• Measuring and Analysing Results : responsible for measuring the effectiveness of campaigns and initiatives through metrics such as sales lift, return on investment (ROI), and shopper conversion
• Line Manager Responsibility : lead, motivate and develop two direct reports nu setting clear objectives aligned to team vision and business objectives
• Lead the best possible execution of current year plans:
• As part of the cross functional customer/account team, you will work with commercial & category teams, and retail media & creative agencies to lead the planning, execution and evaluation of all brand activities in Tesco and Digital PP to agreed budget, timings and targets
• Responsible for the development and approval of temporary and/or permanent Point of Sale (POS) to enhance brand equity along the shopper path to purchase whilst meeting customer requirements. This also includes working with the Display Manager to deliver creative designs for pre-filled and flatpack display units that maximise Lindt visibility within retailer guidelines

Requirements

• Ideally you will be:
• Experienced in shopper roles in the UK Grocery Channel
• Experienced in local brand / product or shopper marketing
• Experienced in line management & people development
• Driven, high tenacity, resourceful with a focus on delivering results
• Demonstrate interpersonal and leadership skills, show strong potential to upwards influence
• A collaborator with the ability to network and establish strong relationships cross functionally and externally
• Compelling communicator and presenter who's able to tailor dependent on audience
• Experienced in managing external media & design agency workloads and day-to-day relationships
• Capable in managing complex end-to-end projects

Benefits

• bonus
• pension
• life cover
• chocolate allowance
• chocolate give-aways
• chocolate discount
• birthday day off