Responsibilities

• Planning and executing Lindt brand activation in Grocery & Digital customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned to our Commercial Strategy, Perfect Store objectives and the Category Vision
• In-Store and Online Strategies: optimise point of sale materials, product placements and digital marketing efforts to enhance the shopping experience and drive sales in store and online
• Channel specific promotions and Campaigns: activate consumer promotions, partnerships, product sampling and other incentives to encourage purchases and drive conversion at the point of sale
• Understanding Shopper Behavior: ensure plans are based on insights into what influences purchasing decisions
• Collaboration with Customers & Agencies: lead and work closely with key retail media agencies to develop joint marketing initiatives that benefit both parties
• Measuring and Analysing Results: responsible for measuring the effectiveness of campaigns and initiatives through metrics such as sales lift, return on investment (ROI), and shopper conversion
• Line Manager Responsibility: lead, motivate and develop two direct reports nu setting clear objectives aligned to team vision and business objectives
• Lead the best possible execution of current year plans: As part of the cross functional customer/account team, you will work with commercial & category teams, and retail media & creative agencies to lead the planning, execution and evaluation of all brand activities in Tesco and Digital PP to agreed budget, timings and targets
• Responsible for the development and approval of temporary and/or permanent Point of Sale (POS) to enhance brand equity along the shopper path to purchase whilst meeting customer requirements.
• This also includes working with the Display Manager to deliver creative designs for pre-filled and flatpack display units that maximise Lindt visibility within retailer guidelines

Requirements

• Ideally you will be:
• Experienced in shopper roles in the UK Grocery Channel
• Experienced in local brand / product or shopper marketing
• Experienced in line management & people development
• Driven, high tenacity, resourceful with a focus on delivering results
• Demonstrate interpersonal and leadership skills, show strong potential to upwards influence
• A collaborator with the ability to network and establish strong relationships cross functionally and externally
• Compelling communicator and presenter who’s able to tailor dependent on audience
• Experienced in managing external media & design agency workloads and day to day relationships
• Capable in managing complex end to end projects