Senior Customer Marketing Manager - Grenade at Mondelēz International | Birmingham, UK

Mondelēz International

Senior Customer Marketing Manager - Grenade

Birmingham, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the long-term customer marketing strategy and high-impact activation plan, aligning cross-functional teams and budget ROI to deliver growth across Tesco and other key channels.

Lead ROI strategy and manage budget for customer, POS, and trade press to hit ROI targets.
Develop annual brand and activation plans aligned with NPD launches and brand campaigns, including Tesco execution in collaboration with Grocery, Category, and NAM teams.
Coach and develop a high-performing Customer Marketing team to deliver concept-to-execution excellence.

Job Description

Lead the development of the long term customer marketing strategy, working closely with brand and marketing to ensure alignment across key campaigns
Manage and be accountable for the A&C budget for customer, POS and trade press spend, ensuring delivery against agreed ROI and budget targets
Work in partnership with Head of Grocery, Senior Category Manager and Senior NAM to create a high impact, commercially robust execution strategy for Tesco
Lead the set up of an ROI strategy, working closely with commercial teams to agree and implement ROI mechanics and analysis for every activation
Lead annual brand plans, creating the customer marketing execution plans aligned with NPD launches and brand campaigns
Lead, coach and develop a high performing Customer Marketing team

Significant experience in customer/shopper marketing within FMCG, with strong knowledge of UK channels and customer activation
Experience with a top 4 grocer
Proven people leadership capability, including experience managing and coaching
Track record of delivering a strategy from concept to delivery with proven results and learnings
Strong commercial acumen, with experience driving growth through priority or emerging channels
Work collaboratively and take a leadership role within the commercial team, forming close relationships with Commercial, Marketing and Brand
Strong relationship building and ability to influence at a senior level
Proactively identifies ways for continuous improvement
A structured, delivery-focused approach with the ability to manage complexity, prioritise effectively and deliver consistent executional excellence
Experience in FMCG customer marketing or commercial role

Mondelēz International

3.9 Glassdoor

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.Our PurposeOur purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.Our BrandsWe’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.Our People Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.Our StrategiesWe are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:•Growth: accelerate consumer-centric growth•Execution: drive operational excellence•Culture: build a winning growth culture

Founded in 2012

Chicago, Illinois, USA

47K employees (5,213 in marketing)

www.mondelezinternational.com/?utm_source=linkedin.com&utm_medium=button&utm_campaign=Linkedin_homepage

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