Senior CRO Manager (Fully Remote) at Puffy | London, UK | $100K/yr – $120K/yr

Puffy

Senior CRO Manager (Fully Remote)

London, UK (Remote)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own on-site conversion at scale by diagnosing funnel bottlenecks with GA4, heatmaps, and recordings to drive revenue through rapid A/B testing and a robust optimization playbook.

Own the end-to-end on-site conversion and high-velocity testing across a 100K+ visit site with multi-million ad traffic.
Translate data into experiments and UX/copy changes that move revenue and improve funnel performance.
Build and lead the optimization roadmap with analytics, UX, and experimentation fluency for a billion-dollar brand.

Job Description

Responsibilities

Own on-site conversion end-to-end, diagnosing bottlenecks in GA4, heatmaps, and session recordings to design and execute A/B tests that directly increase revenue.
Operate at scale with autonomy to prioritize, test, and ship; build the optimization roadmap.
Own high-velocity testing roadmap across a site with 100K+ monthly uniques and $2M+/month in ad spend driving traffic to it.
Diagnose conversion bottlenecks across the full funnel from ad click through checkout using GA4, heatmaps, and session recordings; design and ship A/B tests that increase revenue.
Build the optimization playbook for a billion-dollar brand, developing fluency across analytics, UX, copywriting, and statistical experimentation.
Translate insights into high-impact A/B tests, UX improvements, and conversion strategies that move the revenue needle.

Requirements

5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment
Advanced proficiency in GA4 (custom exploration reports, audience segmentation, funnel analysis, event-level data interpretation)
Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Clarity)
Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize)
Strong understanding of statistical methodology for experimentation (significance, confidence intervals, sample size, common pitfalls)
Knowledge of conversion and persuasion best practices (pricing psychology, urgency, trust signals, checkout optimization)
UX/UI design principles and collaboration with designers
Copywriting capability for value propositions, headlines, CTAs
Experience using AI/LLM tools (e.g., Claude) to accelerate CRO ideation and content generation
Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis

Nice to Have

Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting North American consumers
Shopify or Shopify Plus experience
Familiarity with Google Tag Manager and basic front-end technologies (HTML, CSS, JavaScript)
Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques
Background in performance marketing or paid media analytics

Benefits

Own the Revenue Engine, Not Just the Dashboard: own on-site conversion end-to-end, diagnosing bottlenecks in GA4, heatmaps, and session recordings to design and execute A/B tests that directly increase revenue.
Partner with the 1%: exposure to strategic decisions and high-velocity execution that drives a global brand; present to senior leadership including the CEO.
Embrace Radical Flexibility: work from anywhere; Dubai office option with relocation support and visa sponsorship.
Sharpen a Rare, Compounding Skill Set: full-loop CRO at scale across analytics, UX, copywriting, statistical experimentation, and performance marketing integration.
Comprehensive benefits: medical, dental, vision; generous PTO; remote-first environment; AI-native tool stack; international team of 14+ nationalities; learning & development opportunities.
Rewards & Recognition: Leaders Club and We Are Champion programs

Puffy

4.1 Glassdoor

For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/

Founded in 2016

Los Angeles, California, USA

178 employees (15 in marketing)

puffy.com

66% recommend to a friend