Responsibilities

• Own Live Content Verticals across EU: Act as the Centre of Excellence for Sports, Music, and Entertainment programming on Twitch across EU5, setting creative vision, strategy, and operational frameworks within Brand Partnership Studio.
• Lead Internal Partnerships: Build relationships with Prime Video Sports and Amazon Music to develop collaborative programming leveraging Amazon's European sports rights, music catalogues, and entertainment properties.
• Develop External Partnerships: Cultivate partnerships with European sports leagues, music labels, promoters, festivals, and entertainment rights holders, structuring deals commercialised through Amazon Ads.
• Create Original Programming: Develop new Twitch originals across Sports, Music, and Entertainment, from creator-led alt-casts and interactive shows to live music experiences, with annual slates tailored to each EU market.
• Innovate on Viewership Experiences: Pioneer interactive formats that unlock new revenue opportunities for Amazon Ads and differentiate Twitch for sports, music, and entertainment audiences in Europe.
• Drive Commercialisation: Partner with EU5 Go-To-Market and Sales teams to package, price, and sell live content opportunities, ensuring commercial viability and advertiser demand alignment
• Manage Execution & Localisation: Build scalable processes across EU5, ensuring strategic consistency while empowering local teams to tailor programmes to market-specific audiences and cultural moments.

Requirements

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Understanding of the European sports, music, and entertainment landscape, including key leagues, rights structures, cultural tentpole moments, and market nuances across EU5
• 8+ years of experience in content strategy, creative programming, business development, or partnerships within sports, music, or entertainment industries
• Proven track record of developing and commercialising original content programmes or live experiences at scale, ideally within a digital/streaming platform or media environment
• Understanding of the Twitch/livestreaming ecosystem, creator culture, and interactive content formats (or strong adjacent experience in digital-first content platforms)
• Experience structuring and negotiating content partnerships or licensing deals with external rights holders and brands

Preferred

• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Existing network of IP owners, rights holders, and/or content partners across the European sports, music, or entertainment ecosystem (e.g., leagues, federations, labels, promoters, talent agencies, production companies)