Responsibilities

• Own performance creative strategy: Set the creative direction and testing roadmap on Meta. You’ll decide what gets made, why, and how we measure success.
• Build and run the creative engine: Design the workflows, templates, feedback & learning systems that let us produce 50+ high-quality ad creatives per week without burning out – and support scaling up the number of creatives weekly as we grow.
• Lead with AI: Integrate AI tools into every stage of creative production — from ideation and scripting to editing and iteration. Maximize throughput while keeping quality high.
• Manage a small, high-performing team of creatives (as needed)
• Drive creative testing at scale: Build structured testing frameworks (hooks, formats, messaging angles, audiences) and turn data into actionable creative briefs.
• Partner with Growth: Work closely with our paid media buyer and creative production team to align creative strategy with campaign performance. Turn spend data into better ads.
• Know our customers deeply: Understand the real estate agent and photographer psyche — their fears, desires, and buying triggers — and translate that into ads that convert.

Requirements

• Direct owner or co‑owner of creative for at least one SaaS (or DTC) brand that grew from 7 figures to 8 or 9 figures in ARR/revenue while you were in the seat.
• 5+ years building and leading creative teams in performance marketing, growth, or digital advertising.
• Proven track record of producing high-volume performance creative on Meta
• Deep understanding of how platform algorithms evaluate and reward creative — you think in hooks, thumb-stop rates, and hold rates.
• Hands-on experience with AI tools and creative tools (video generation, script writing, image editing) and a strong opinion on how to integrate them into production workflows.
• Experience building creative testing systems and translating performance data into actionable creative strategy.
• Comfortable in a startup environment where you’ll build processes and systems from scratch, not inherit them.
• Strong editorial eye and ability to give fast, clear creative feedback.
• Bonus: Experience in real estate, proptech, or SaaS. Familiarity with vertical video formats and UGC-style content.

Preferred

• Bonus: Experience in real estate, proptech, or SaaS. Familiarity with vertical video formats and UGC-style content.

Benefits

• High impact, high ownership: You’ll directly shape how millions of real estate professionals discover AutoReel. Your work shows up in the numbers every week.
• AI-native company: We’re not adopting AI as an afterthought — it’s core to everything we build, including how we create ads.
• Real traction: 150,000+ videos created, 50,000+ users, partnerships with major brokerages, and strong unit economics. This is a rocketship, not a science project.
• Lean and fast: Small team, no bureaucracy, ship daily. If you’ve been stuck in layers of approval at a big company, this is your chance to move.