Responsibilities

• Own and evolve the LeMieux tone of voice across all channels and audiences
• Develop and maintain brand writing guidelines and editorial standards
• Ensure consistency across all customer, retailer and internal communications
• Act as the guardian of written brand standards across the business, where required
• Own product descriptions, key features and product storytelling across all product launches
• Work closely with Product Design teams to translate technical product features into compelling customer benefits
• Maintain product content standards and consistency across all digital channels
• Support the ongoing management of product information and content databases, and play an active role in process development and improvement
• Create campaign headlines, messaging frameworks and launch copy for seasonal collections and major brand campaigns
• Write compelling copy for websites, landing pages, email marketing, social media and digital campaigns

Requirements

• Significant copywriting experience within a consumer, retail, ecommerce or lifestyle brand; or with these types of brands in a freelance or agency capacity
• Outstanding writing, editing and proofreading skills
• Proven ability to work with, develop and manage a distinctive brand tone of voice
• Experience creating both emotionally engaging brand content and commercially focused sales content
• Strong understanding of digital marketing, ecommerce and CRM content
• Excellent stakeholder management and communication skills
• Highly organised, with the ability to manage multiple projects simultaneously
• Exceptional attention to detail
• Experience within equestrian, sports, fashion, outdoor or lifestyle sectors
• Experience working with AI content tools and content automation workflows

Preferred

• Experience within equestrian, sports, fashion, outdoor or lifestyle sectors
• Experience working with AI content tools and content automation workflows
• Understanding of SEO and ecommerce content best practice
• Experience managing large product catalogues and content databases
• Experience creating technical, compliance or customer support content

Benefits

• From financial security to time with your loved ones (on two legs or four), we continually invest in our employees.
• We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive.
• We believe that varied perspectives drive innovation and strengthen our team. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all.
• Please let us know if you require any reasonable adjustments throughout the application process.