Responsibilities

• Write copy that people actually want to read.
• Write compelling copy across multiple formats, including advertising campaigns, email campaigns, website pages, landing pages, brochures, sales presentations, whitepapers, customer stories, social media, videos and thought leadership.
• Develop memorable headlines and persuasive messaging that captures attention and motivates action.
• Turn complex technical topics into clear, engaging and conversion-focused copy.
• Create content that supports lead generation and conversion, brand building and sales enablement across the customer journey.
• Continuously challenge and improve messaging across the business to ensure every customer touchpoint is clear, compelling and consistent.
• Become the guardian of our brand voice.
• Own and continuously refine BauWatch's tone of voice and writing style across all European markets.
• Review, edit and elevate copy produced by colleagues, freelancers, agencies and AI tools to ensure every piece meets our quality standards.
• Champion simple, clear and persuasive writing throughout the organisation.