Senior Copywriter at Critical Mass | London, UK

Critical Mass

Senior Copywriter

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate copy with design and cross-functional partners to ensure on-brand, audience-appropriate email content and templates, while driving consensus and scalable guidelines that accelerate execution.

Collaborate with teams to align objectives, audiences, and creative direction across email projects.
Audit and update templates and guidelines to empower partners before Marcom review.
Balance guest and host needs with business goals through ongoing cross-functional advocacy and project management.

Job Description

Responsibilities

Interact with project teams to understand business objectives and audience demographics
Review copy (alongside design) to align with channel and platform guidelines
Provide guidance on creative revisions to up-level content within the Airbnb voice and tone
Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals
Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review)
Partner with designers, art directors, and creative directors to tackle projects and move the business forward
Work on multiple projects simultaneously

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996

Calgary, Alberta, CAN

1.8K employees (728 in marketing)

www.criticalmass.com

43% recommend to a friend

44% CEO approval