Senior Content Strategist and Writer

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end to end content engine from strategy to execution, unifying web, social, and email while translating complex product details into compelling headlines and USPs.

  • Content Strategy & Calendar: Define and govern the integration of campaigns, product launches, SEO opportunities, and commercial priorities.
  • Brand Storytelling & Tone: Create distinctive headlines and protect the voice across touchpoints.
  • AI Enhanced Creation & SEO UX: Use AI to scale research and writing without losing human quality, while aligning with SEO and conversion goals.

Job Description

  • End to end content ownership: Independently define and own the unified content strategy and calendar across web, social, and email. Align all content with campaigns, product launches, SEO opportunities, and commercial priorities to break down silos.
  • Creative & brand storytelling: Write distinctive, memorable headlines and hero messaging for brand and product campaigns, while shaping and protecting our tone of voice across all touchpoints.
  • Product & technical translation: Partner closely with Product and Technical team to turn complex product specifications into clear headlines, benefits/USPs, and persuasive, simple explanations.
  • Hands on content creation: Personally craft the core website and product content, campaign copy, and in-depth, authoritative guides that build trust and perform in search. Set the ultimate standard for clarity and quality.
  • Hands-on Content Creation & AI Workflow: Personally craft the core website content, campaign copy, and authoritative guides. Leverage AI tools effectively within your workflow to accelerate research, ideation, and content scaling, whilst ensuring all output remains strictly high-quality and distinctly ‘human’.
  • SEO & UX integration: Apply SEO and UX principles without compromising creative quality. Architect content that is intuitive, highly scannable, conversion-focused, and structured for easy repurposing.
  • Visual first thinking: Conceive content that translates naturally into visuals, diagrams, and infographics. Brief and collaborate directly with designers to ensure copy and design function as a single, cohesive system.
Warmup PLC logo

Warmup PLC

Warmup is a diverse and energetic company with meaningful ambitions to change the way we heat our homes - creating a more sustainable future for all of us. We pride ourselves on delivering the best service possible to our customers and do so by having the industry’s best people on our team. Over the past 30 years, we have grown from one building to a sprawling campus in London and from a core team of less than twenty specialists into a truly global company with hundreds of employees and thousands of retail partners. At Warmup, we work together to achieve our goals and actively nurture the personal development of all our team members. We want to hear your career goals and discover together how best to facilitate your ambitions. Our team feels proud to work in an open and thoughtful environment where their voices can be heard. Becoming a member of the team at Warmup means being a part of an optimistic culture of togetherness and big ideas.Established more than 30 years ago in 1994, the winner of the Queen's Award for Enterprise 2020 and operating in over 70 countries, Warmup is the world’s best-selling underfloor heating brand, offering a variety of underfloor heating systems, including hydronic (warm water) and electric systems. Warmup also design and manufacture unique smart, wifi thermostats for automatic heating control to help to cut down on energy bills effortlessly. Warmup’s extensive technical knowledge and innovative approach to underfloor heating allows both consumers and trade professionals to design the most efficient floor heating system that are the simplest to operate and use the least energy. Warmup offers the original lifetime warranties, alongside 24/7/365 technical support and uniquely the only national employed field engineer force.'

Founded in 1994
London, England, GBR
118 employees (8 in marketing)

Traffic Signals

Monthly Visitors
506.9M
Monthly Google Ads Budget
$22
Traffic Source Mix
Search
4.8%
Direct
53.6%
Referral
9.6%
Social
29%
Paid
1%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
8 (7% of company)
Marketing Roles Posted (Last 30 Days)
1