Senior Content Marketer (Maternity Cover)

UK (Remote)

£55K/yr – £65K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own content strategy and execution across publishing, SEO, social, and lead generation, guiding editors, freelancers, and CMS tools while partnering with sales to fuel pipeline.

  • Lead end-to-end content planning, production, and measurement across channels (publishing calendar, content, newsletters, sales assets)
  • Drive SEO/GEO strategy, social channels, website freshness, and CRM-led campaigns to grow qualified leads
  • Align with sales on enablement content and lead scoring, while upholding editorial standards

Job Description

Responsibilities

  • Own the publishing calendar across all channels and make sure we're shipping consistently
  • Create content; thought leadership, case studies, social posts, email newsletters, and sales enablement assets
  • Track and report on marketing and funnel metrics
  • Brief, manage and quality-control freelance writers, designers and other specialists
  • Lead SEO and GEO strategy and execution
  • Own our social media channels - planning, posting, community engagement and follower growth
  • Manage our website - keeping content fresh, optimised and aligned with commercial priorities
  • Run our email newsletter programme; from planning through to send and reporting
  • Partner with the sales team to produce and maintain sales enablement and account-specific content
  • Own lead scoring and prospect-related CRM initiatives

Requirements

  • Proven experience owning content strategy end-to-end; from planning through to execution, measurement, and iteration
  • Strong editorial skills with a sharp eye for detail and a high bar for everything that goes out
  • Hands-on experience with HubSpot (or equivalent CRM), WordPress (or equivalent CMS), and Google Analytics
  • Confidence using AI tools to accelerate and improve workflows
  • A commercial mindset - you understand how content drives pipeline, and you care about growth
  • Experience managing freelancers and external content partners
  • Comfort working independently in a fully remote, globally distributed team
  • A growth mindset, and a can-do attitude

Preferred

  • Experience marketing to enterprise or technical audiences
  • Background in B2B services, agency or SaaS environments
  • Familiarity with WordPress as a product
  • Experience with SEO and emerging GEO/AI search optimisation practices
  • A track record of growing engaged audiences on LinkedIn or other social channels

Benefits

  • Salary range: £55,000 - 65,000 GBP or local equivalent
  • Flexible working
  • Generous parental leave policy
  • 35 days Annual Leave
  • Sickness and carers leave
  • Conference and training budget
  • Monthly remote working allowance
  • Work wherever you want
Human Made logo

Human Made

Human Made is a global WordPress agency building a better web with open source, at scale, and with purpose.We help enterprise organisations design, build, and grow powerful digital platforms to create outstanding experiences on WordPress. Since 2010, we’ve partnered with global brands like Standard Chartered, TechCrunch, and Capgemini - spanning industries from finance and publishing to higher education and tech.Our clients benefit from global WordPress expertise, robust engineering practices, and a collaborative, long-term approach that delivers lasting impact. Whether migrating legacy systems, developing global content platforms, or scaling for millions of users, we help teams get the most out of WordPress, securely, efficiently, and with confidence.What drives us is a belief in the power of open source to create a more accessible, flexible, and sustainable web. Our team work remotely across Europe, Asia, and the Americas, united by shared values, community leadership, and a commitment to open source. Human Made. Trusted by enterprise teams. Backed by open source.

Founded in 2010
Matlock, England, GBR
75 employees (9 in marketing)

Traffic Signals

Monthly Visitors
24.7K
Traffic Source Mix
Search
27.9%
Direct
57.9%
Referral
9.3%
Social
3.5%
Paid
1%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
4 (5% of company)