Responsibilities

• Conducting deep dives into member and commercial data to surface clear, actionable insights for Marketing and Commercial teams.
• Partnering with CRM to support A/B testing, analyse campaign performance, and enable smarter targeting and personalisation.
• Working with Paid Media to evaluate channel mix and paid media effectiveness, and with Web Analytics to understand the digital member journey.
• Applying Marketing Mix Modelling outputs to inform budget allocation and improve return on marketing investment.
• Building and maintaining dashboards and reports in PowerBI that help stakeholders make faster, better decisions.
• Supporting audience segmentation and personalisation work to improve campaign performance and member experience.
• Communicating insight clearly to stakeholders at all levels, from data teams to senior commercial leaders.

Requirements

• At least 5 years of experience in marketing, commercial or customer analytics.
• Advanced SQL skills and strong proficiency in Excel for data manipulation and analysis.
• Experience with data visualisation tools, ideally PowerBI.
• Hands-on experience analysing CRM and/or paid media marketing performance.
• Practical knowledge of A/B testing, regression and segmentation techniques in a marketing context.
• Confident communicator who can translate complex data into clear business recommendations for technical and non-technical audiences.
• Permanent right to work in the UK (we are unable to offer visa sponsorship for this role).