Responsibilities

• Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives
• Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement
• Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction
• Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks
• Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards
• Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels
• Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment
• Manage campaign budgets and resource allocation across initiatives and priorities
• Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency
• Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement

Requirements

• Bachelor’s degree in marketing, project management, business, communications or related field
• At least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation or go-to-market strategy
• Minimum 2 years of experience in managing and developing teams
• Proven track record in leading global or multi-regional marketing programmes in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation
• Excellent stakeholder management and leadership skills in a matrix structure
• Strong analytical, organisational and project management capability
• Proficiency with marketing automation, CRM and campaign management platforms
• Experience with ABM programmes and related tools
• Demonstrated ability to manage budgets, priorities and multiple workstreams effectively

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program