Responsibilities

• Own the marketing strategy, calendar and budget across website, paid media, social, CRM, PR, partnerships and affiliates for both Hijingo and Bounce Ping Pong Limited.
• Drive digital performance - traffic, bookings, ROAS and conversion - working closely with our Performance Freelancers, across both brands.
• Own the website and booking journey for each brand, partnering with our Web Product team on improvements and new functionality.
• Lead campaigns, promotions and seasonal activity, and develop new commercial packages with Operations, Sales and Finance across both Hijingo and Bounce Ping Pong.
• Lead the creation of new shows and experiences - from Hijingo's bingo formats to Bounce Ping Pong's games and activations - from concept and game mechanics through to launch.
• Act as guardian of both the Hijingo and Bounce Ping Pong brands, directing creative freelancers and agencies to a consistently high standard while protecting each brand's distinct identity.
• Lead venue marketing, menus, POS, signage, promotions and guest-facing collateral with each venue's General Manager.
• Turn performance data and market insight into sharp, actionable recommendations for both Hijingo and Bounce Ping Pong.

Requirements

• 5+ years in a senior brand or marketing role, ideally in hospitality, leisure, entertainment or experiential brands.
• A track record of driving commercial results through performance marketing, CRM and website optimisation.
• Confidence owning a multi-channel budget and strategy, and reporting into senior leadership.
• Experience managing more than one brand or venue concept at once is a strong plus, given this role spans both Hijingo and Bounce Ping Pong.
• A sharp creative eye and experience briefing agencies, freelancers and suppliers.
• A highly organised, commercially minded self-starter who thrives juggling campaigns, launches and activations across multiple brands at once.
• A portfolio demonstrating brand campaigns, launches or creative work you've led (please include link on your CV with your application).