Responsibilities

• Design and lead marketing initiatives and campaigns that deliver on brand goals, new customer acquisition, engagement objectives, and service awareness, deploying these initiatives with a time-bound cadence.
• Leverage a mix of insights and innovation to create compelling service narratives grounded in deep customer understanding (attitudes and behaviors). Translate internal and external research into insights that power service marketing and advertising strategies.
• Support creative development and delivery of marketing assets across Amazon-owned platforms as well as above-the-line paid media and social channels. Collaborate with external partners (creative agencies, production partners) to create and deploy marketing campaigns.
• Own the brand governance charter for Amazon Tablets EU, ensuring brand guidelines are consistently followed across all marketing touchpoints.
• Lead stakeholder management efforts, including document reviews and periodic updates to internal and external audiences.
• Partner with counterparts across Amazon teams and locales to share best practices on initiatives and execution.
• Support local and regional marketing leadership and work closely with cross-functional marketing teams to build a strong, locally relevant Amazon Devices Tablets brand presence in EU geos

Requirements

• Experience experience using data and metrics to measure impact and determine improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Several years experience delivering brand marketing growth strategies
• Experience in building and executing brand strategy end-to-end

Preferred

• Experience creating brand marketing content
• Experience in brand identity and voice development
• Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
• Experience in media and brand planning
• Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment