Senior Brand Manager

Crawley, Surrey, UK (Hybrid)

£55K/yr – £60K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the NESCAFÉ Mixes portfolio by turning consumer and category insights into growth through targeted media, pricing, and pack strategies, while leading fast-paced innovation from concept to launch and staying ahead of market trends.

  • Portfolio Leadership: drive performance across sales, share, and profit for the NESCAFÉ Mixes range.
  • Insight-to-Activation: translate shopper and category data into brand initiatives, packaging and pricing decisions.
  • Innovation & GTM: build compelling propositions and manage cross-functional launches with above-market and technical teams.

Job Description

Responsibilities

  • You will be responsible for the full NESCAFÉ Mixes (Foaming and Non-Foaming) portfolio.
  • Driving brand performance by delivering sales, market share and profit targets across the Nescafé Mixes portfolio.
  • Leading media strategy and investment decisions, leveraging insights, econometrics and performance data to optimise plans.
  • Translating consumer, shopper and category insights into actionable brand initiatives, innovation pipelines and pack/price strategies.
  • Building compelling commercial propositions and lead innovation from concept to launch in collaboration with above-market and technical teams.
  • Monitoring market, category and competitor trends to evaluate marketing effectiveness and proactively adapt brand plans in a dynamic FMCG environment.

Requirements

  • Ideally, we are looking for an experienced marketer who is already operating at a SBM level, or an exceptional BM who is ready to step up.
  • Someone who has exceptionally strong commercial acumen coupled with the ability to influence well within the matrix to deliver the best brand experiences alongside our above-market colleagues.
  • You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment.
  • Bring strong FMCG experience (with beverages/coffee a bonus), thriving in a fast-paced, results-driven environment.

Preferred

  • strong project management and analytical skills whilst being a conscientious team player.
Nestlé logo

Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules

Vevey, Vaud, CHE
211K employees (18,654 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
36.8%
Direct
42%
Referral
12.1%
Social
8.2%
Paid
0.7%

Headcount Trend

Current headcount: ~211.5K

Marketing Team

Marketing Team Size
16,555 (8% of company)
Median Career Experience
16 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2

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