Senior Brand Manager

Didsbury, Stockport, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own the UK GTM for Personal Care brands, turning global direction into local activation and ROI. Build UK & ROI comms with agencies, manage the A&P budget, and shape assortment, pricing, and annual plans using EPOS and panel data.

  • GTM Ownership: Translate global brand direction into UK/ROI activation across ATL and BTL channels.
  • Budget & Partnerships: Manage the A&P spend and lead local agency collaborations for impact and ROI.
  • Insights to Action: Use EPOS/panel data to steer strategy, pricing, and annual business planning.

Job Description

Responsibilities
  • Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction
  • Own the UK & ROI communication plan, working with and managing local agency partners
  • Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment
  • Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams
  • Contribute to global brand development, ensuring UK & ROI market needs are represented
  • Build strong relationships across local, regional and global stakeholder groups
  • Use consumer, market and channel insights (e.g. EPOS and panel data) to inform strategy and decision-making
  • Lead the annual business planning process, delivering clear and compelling sales and marketing plans
  • Drive integrated brand activation across ATL and BTL channels
  • Lead, coach and develop team members, creating a high-performing and collaborative environment
Requirements
  • Experience in brand management within FMCG or a fast-paced consumer environment
  • Strong experience across retail channels, including grocery, discounters and ecommerce
  • Experience managing media plans and working with external agencies
  • Confidence using data (e.g. EPOS, panel) to generate insights and shape strategy
  • Experience working within matrix, international environments with multiple stakeholders
  • A proactive mindset, with the confidence to challenge and drive change
  • Strong communication and influencing skills
  • Leadership experience, with the ability to motivate and develop others
  • A collaborative approach, with a focus on delivering results through teamwork
Benefits
  • Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do.
  • Join us to improve well-being for people and drive positive change for society and the environment.
  • At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
  • Innovate for Good | Excel Together | Be You with Us
Essity logo

Essity

3.9 Glassdoor

Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

Founded in 2017
Stockholm, SkĂĄne County, SWE
20K employees (1,513 in marketing)
80% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
144.8K
Traffic Source Mix
Search
50.9%
Direct
37.1%
Referral
7.9%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~19.6K

Marketing Team

Marketing Team Size
1,513 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$479.3M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $479.3M
  • Jan 2025
    Post IPO Equity • $17.7M
  • Sep 2022
    Post IPO Debt • $499.1M

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