Responsibilities

• Act as the connector across brand, social, CRM, PR and events, ensuring campaigns are integrated and customer-first rather than channel-first
• Identify opportunities to build cultural relevance, community engagement and earned attention that strengthen the brand beyond paid and owned channels.
• Write the briefs for launch and BAU campaigns, and manage product photography and video from concept through to execution
• Own campaign ideation, execution and measurement
• Build understanding of the audience, working closely with digital colleagues on segmentation strategy as well as the community dynamics of the sector
• Manage the agency and in-house teams delivering content, including for teams outside marketing
• Manage paid media strategy and budgets, as one part of a broader channel mix rather than the main driver of growth
• Use data to spot and act on new commercial opportunities, driving growth as well as brand
• Manage the relationship with the agency partner's creative director, and work closely day to day with the in-house copywriter and two designers
• Lean on the marketing assistant based in Switzerland, who holds a lot of institutional knowledge on photography and marketing ops.

Requirements

• Experience in a fast-moving retail or DTC business. Comfortable operating in a fast-moving environment where priorities evolve and not everything is fully defined.
• Global experience is useful, particularly given the US is the key growth market
• Strong creative sensibility, and comfort with a brand that isn't easy to read: modern luxury rather than traditional
• Strategic and commercial thinking
• A collaborative, positive, personable style. This person manages in-house and agency creative teams and needs to join up digital with PR, events and organic social, raising the ambition and output of the wider team.
• Genuine enjoyment of working with stakeholders across departments, disciplines and time zones, including showrooms, product, merchandising and customer care
• Natural leadership. Someone who can influence and rally people, not just direct them
• Ambition. This person should be aiming at head of brand level next

Preferred

• Physical retail or showroom experience is a bonus, not a requirement