Responsibilities

• Championing the David Austin brand across every trade and partner touchpoint.
• Creating compelling marketing that helps our sales teams win business.
• Developing launch packs, product sheets, presentations and sales toolkits.
• Producing retail-ready point-of-sale and seasonal campaigns for garden centres.
• Helping develop our visual merchandising so our brand stands out in-store.
• Leading our presence at exhibitions and trade events.
• Supporting international partners with localised marketing assets and campaigns.
• Gathering market insight and competitor intelligence to inform future activity.
• Managing multiple projects, agencies and suppliers to deliver high-quality work on time.
• Identifying opportunities to improve how we market through trade channels as our business evolves.

Requirements

• At least seven years' marketing experience with strong B2B and trade expertise.
• Experience within a premium or lifestyle brand operating across wholesale and direct-to-consumer channels.
• A track record of creating marketing that supports commercial sales.
• Experience producing retail marketing, launch campaigns and point-of-sale materials.
• An eye for visual merchandising and in-store brand presentation.
• Excellent project management and organisational skills.
• Strong commercial awareness and the confidence to spot opportunities and drive improvements.
• A collaborative, pragmatic approach with excellent communication skills.
• The willingness to be hands-on and take pride in every detail, from major campaigns to everyday marketing materials.

Preferred

• Experience in horticulture, gardening or seasonal retail.
• Experience supporting international or partner-led markets.
• Knowledge of digital marketing and CRM.

Benefits

• A competitive salary that reflects the seniority of the role
• Hybrid working, four days on site at our Albrighton nursery (WV7 3HB)
• 25 days holiday plus bank holidays
• Health cash plan
• Staff discount
• Summer and winter team gatherings
• Access to leading industry conferences and events
• Support for learning and professional development