Responsibilities

• Support the development of brand and cultural marketing strategies that help clients connect with audiences in relevant and meaningful ways.
• Translate audience, social and cultural insights into integrated campaign ideas that can earn attention organically across media, creators and communities.
• Help identify opportunities for brands to participate credibly in culture, trends, conversations and moments.
• Work closely with clients’ marketing teams to ensure communications activity aligns with wider brand and business objectives.
• Contribute to the development of earned-first creative ideas designed to drive conversation, advocacy and cultural impact.
• Understand the role of paid, creator and social amplification in extending the reach and effectiveness of earned campaigns.
• Bring an understanding of brand health, audience engagement and marketing effectiveness metrics alongside traditional communications KPIs.

Requirements

• A strong interest in consumer culture, brand marketing and audience behaviour, with a clear understanding of what earns attention and drives relevance online and offline.
• Experience working on integrated brand campaigns that sit across communications, social, influencer, partnerships and marketing channels.
• An understanding of how brands grow through cultural relevance, community participation and earned influence.
• Strong instincts for identifying culturally resonant opportunities, trends and audience behaviours.
• Familiarity with modern marketing planning principles, including audience segmentation, brand positioning and channel integration.
• Experience collaborating with marketing, social, creator, strategy and creative teams to deliver integrated campaigns.
• Understanding of how earned communications contributes to broader brand and commercial outcomes.