SEM Manager

Stoke-on-Trent, UK (On-site)

£28K/yr – £35K/yrSenior LevelPermanent

Posted 3 weeks ago

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Job Summary

Own and drive SEO programs for clients, from technical and on page to content and link-building, while leading two specialists and translating performance data into client-ready advice.

  • Own SEO strategy, opportunities and delivery across technical SEO, on-page, keywords, content and outreach.
  • Manage two specialists, align with content and client teams, and plan workload and quality of delivery.
  • Translate performance data into practical insights for clients and keep the team aligned with industry updates.

Job Description

  • Lead the planning and delivery of SEO activity for our clients, using data and insight to identify opportunities, make recommendations and deliver improvements across technical SEO, on-page optimisation, keyword strategy, content and link-building activity.
  • Line manage and develop two of our SEO specialists and work with content colleagues and client-facing teams, supporting workload planning, quality of delivery and team development.
  • Communicate progress clearly to clients, turning performance data into practical, commercially useful insight.
  • Stay close to industry trends, search updates and best practice, helping the team keep our approach fresh, effective and results-focused.
  • Experience in a line management role within SEO
  • A proven track record of growing organic traffic and improving search rankings for clients
  • Strong knowledge of SEO best practice, including technical SEO, on-page optimisation, keyword research and link building
  • Confident written and verbal communication skills, with the ability to explain performance and recommendations clearly
  • Strong organisation skills, with the ability to prioritise, multitask and meet deadlines
  • An understanding of PPC marketing principles and how they may influence SEO performance would be beneficial
  • Experience using tools such as Google Analytics, Search Console and Tag Manager
  • Knowledge of the automotive industry (beneficial)
  • Strong attention to detail
  • Confident in making decisions
  • Data driven & analytical
  • Strong analytical and problem solving skills
  • Collaborative and team-orientated approach
  • Flexible working environment
  • 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
  • Wellbeing plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
  • Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!
  • Company pension
  • Health & wellbeing programme
  • On-site parking
Click Dealer logo

Click Dealer

Click Dealer helps UK dealerships run more profitable, more efficient businesses through connected automotive software.Built on deep motor trade knowledge, our modular platform gives dealers complete control - starting with award-winning websites and intuitive stock management, and extending into unique finance integrations, digital advertising, and business performance tools.Our software is designed around real dealer outcomes. Whether you're looking to save time, increase margins, generate more leads, or deliver a better retail experience, Click Dealer gives you the tools, insight, and support to make it happen.Trusted by thousands of independent and franchise dealers across the UK, we’re more than a software provider - we’re a profitability partner. We understand the pressures of modern automotive retail and we're here to help dealers stay competitive, agile, and in control.With over 20 years of hands-on experience in automotive retail and technology, we understand the challenges dealers face - and how to solve them. From clever automation to proactive support, we help our customers work faster, sell more, and grow with confidence. If you’d like to see how Click Dealer can benefit your business, we offer a free, no-obligation consultation and demo tailored to your dealership.

Founded in 1999
Stoke-On-Trent, England, GBR
93 employees (23 in marketing)

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
16.5%
Direct
14.7%
Referral
66.9%
Social
0.9%
Paid
0.2%

Headcount Trend

Current headcount: ~93

Marketing Team

Marketing Team Size
21 (23% of company)
Marketing Roles Posted (Last 30 Days)
1