Responsibilities

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
• Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
• Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
• Generate innovative ideas to challenge and reshape existing best practices.
• Stay up to date with search engine updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.

Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
• Experience managing large-scale PPC accounts.
• Strong analytical skills and proficiency in data analysis tools.
• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEMrush, Adthena, or similar.
• Highly motivated with a proven track record of exceeding expectations.
• Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
• Enjoys working in a collaborative team environment and supporting the business in achieving goals.
• Proficient in Excel.