Responsibilities

• Lead the Data Center segment marketing strategy for High-Tech Europe, supporting profitable growth, customer retention, pipeline creation, and stronger win rates in priority accounts.
• Own Data Center segment positioning, messaging, and value proposition development across water treatment, chemistry, equipment, digital tools, monitoring, service, and cooling-related solutions.
• Translate customer needs, voice-of-customer input, technical requirements, regulatory trends, sustainability drivers, and competitive intelligence into actionable segment priorities and commercialization plans.
• Develop and execute annual and long-range Data Center segment plans covering market development, customer prioritization, demand generation, sales activation, portfolio needs, and go-to-market execution.
• Partner closely with Sales, Corporate Accounts, RD&E, Technical, Digital, Supply Chain, Finance, and regional teams in Europe to align customer needs with innovation priorities and commercial execution.
• Equip Sales, Technical, and account teams with clear messaging, competitive battlecards, customer insights, training, qualification questions, proposal support, and value-selling tools.
• Support commercialization of new Data Center offerings by defining launch readiness, field enablement materials, customer-facing content, adoption plans, and success metrics.
• Monitor competitor activity across water treatment, reuse, cooling, equipment, digital, service, and integrated solutions providers, including Kurita and Veolia, and convert insights into practical sales and portfolio actions.
• Contribute to pricing, portfolio, bundling, and program decisions by using market research, customer insight, competitive analysis, and commercial data to inform recommendations.
• Lead cross-functional initiatives across regional and global Sales, RD&E, Technical, and marketing teams, using influence, disciplined project management, and clear communication to deliver segment priorities without direct reports.