Responsibilities

• Manage and optimise our Google Ads search campaigns across all service lines, taking ownership of budget pacing, bidding strategy and day-to-day performance.
• Improve Quality Scores by strengthening the alignment between keywords, ad copy and landing pages, and respond to the insights the data provides.
• Enhance landing page experience and conversion rates through structured testing of headlines, layouts and calls to action.
• Monitor and report on the metrics that matter, like cost per acquisition, conversion rate and ROAS, providing clear analysis alongside actionable recommendations.
• Conduct keyword and audience research, write compelling ad copy, and reallocate spend away from underperforming activity.
• Identify new opportunities and contribute ideas to our wider marketing strategy.

Requirements

• 1–3 years' experience managing PPC / paid search campaigns, either in-house or agency-side.
• Hands-on Google Ads experience, with a solid understanding of Quality Score, ad rank and the factors that influence them.
• A strong grasp of landing pages and conversion rate optimisation
• Confidence working with data: Google Analytics (GA4), conversion tracking, and analysis
• Excellent communication skills, with the ability to explain performance clearly to non-specialists.
• A proactive, self-directed approach to your work.

Preferred

• Experience in SEO, particularly around landing page and content relevance.
• Paid social experience, including Meta (Facebook and Instagram).
• Familiarity with CRO tools and A/B testing.

Benefits

• Meaningful impact - your work translates directly and quickly into revenue.
• A single brand to focus on, rather than multiple client accounts to juggle.
• A fast-scaling business where good ideas are tested and acted upon, not lost in process.
• The chance to grow alongside a company in its early, high-momentum stage.
• Competitive benefits package with opportunities for commission where relevant