Responsibilities

• Owning retention performance (LTV, repurchase rate, profit) across your pod, with real authority over strategy and flow architecture.
• Leading client relationships: you run the calls, set the direction and resolve issues directly.
• Directing your pod: setting briefs, prioritising work and holding the quality bar.
• Turning retention data into clear recommendations clients can act on.
• Onboard new brands: lead kickoffs, review discovery and confirm objectives and success metrics.
• Run discovery: analyse unit economics, retention KPIs and product mix, mine reviews and customer data, and audit existing programmes for gaps and quick wins.
• Design strategy: build 90 to 180 day retention roadmaps across email, SMS, direct mail and subscriptions, designed to eliminate retention bottlenecks and drive brands closer to their goals
• Plan and test: monthly campaign calendars, briefs, A/B test plans.
• Optimise: review weekly and bi-weekly performance data, run experiments and keep the strategy current.
• Report: monthly and quarterly review decks that translate data into business outcomes, plus regular client updates.

Requirements

• 2+ years leading retention or lifecycle strategy (not just execution) for DTC or eCommerce brands. You have designed and owned strategies, not only built campaigns/flows and pulled reports.
• Advanced Klaviyo knowledge: conditional splits, dynamic content, segmentation and flow architecture.
• Experience managing multiple brands or clients at once (3+ concurrent) without losing detail.
• Client-facing advisory experience with English-speaking clients. You can present recommendations to founders and back them with data. Strong written and spoken English is essential.
• An agency or consulting background, where you have owned client relationships rather than just tasks.
• Based in Europe, with at least 4 hours of daily overlap with UK working hours (9am to 5pm).

Preferred

• Experience at a lean DTC agency, or running your own retention clients.
• Familiarity with the wider stack: Shopify, Lifetimely, Loop Subscriptions, Recharge, Skio, Postpilot, etc.
• A track record of building retention processes or SOPs.
• Comfort working in cohorts, LTV curves and repurchase intervals, not just open and click rates.
• Experience in health, wellness, beauty or food DTC.

Benefits

• 100% remote and flexible, within a distributed European team.
• Paid learning budget: we cover the courses you need.