Retention Marketer

UK (Remote)

£2K/mo – £4K/moMid LevelPermanent

Posted 3 weeks ago

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Job Summary

Own the retention engine by building and refining Klaviyo email and SMS flows that turn Shopify data into highly personalized, testable campaigns.

  • Delivery optimization: manage flows, pop ups and trigger timing to lift opens and repeat purchases.
  • Data-driven segments: turn order history and behavior into fast tests and smarter personalization.

Job Description

Responsibilities

  • Building, deploying and improving Klaviyo flows
  • Constantly improving pop up forms to increase email, SMS and reminder capture
  • Creating customer segments based on order history and behaviour
  • Setting up splits, suppression logic, trigger timing and clean flow structure
  • Running SMS alongside email
  • Protecting deliverability
  • Making sure Shopify data fires properly into Klaviyo
  • Using customer data to make personalisation actually useful
  • Building campaigns that earn the open
  • Reading the data with us and improving fast

Requirements

  • You’ve built real Klaviyo flows and campaigns before
  • You understand email and SMS retention
  • You know splits, suppression, segmentation and deliverability
  • You care about data, not just copy
  • You’re fast, hungry and want to grow
  • You can handle direct feedback
  • You communicate clearly every day

Preferred

  • Experience with ecommerce retention
  • Experience with AI in marketing
  • Knowledge of retention strategies across email and SMS

Benefits

  • Two week paid trial before we lock anything in
  • Access to email marketing communities, templates, resources and memberships
  • A role we want to make as frictionless as possible, so you can focus on building, testing and improving
MailBakes logo

MailBakes

At MailBakes, we are transforming the traditional greeting card industry with our innovative Cake Cards. Combining the sentiment of a personalised greeting card with the indulgence of a delicious cake, we offer a unique gifting experience delivered straight to the recipient's door across the UK. Our Cake Cards are perfect for corporate and staff gifting, providing a memorable way to celebrate special occasions, express appreciation, and strengthen professional relationships. Discover a new way to make moments sweeter with our premium, customisable Cake Cards.

Liverpool, England, GBR
5 employees (4 in marketing)

Traffic Signals

Monthly Visitors
50.7K
Traffic Source Mix
Search
46.2%
Direct
40.1%
Referral
7.5%
Social
4.6%
Paid
1.4%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1