Responsibilities

• Develop and implement stand-out customer messaging and communications for our restaurants, coffee shops, soft plays, and foodhalls.
• Produce clear and concise briefing documents, supplier guidelines and store communication for all marketing campaigns, print point of sale and packaging.
• Brief and liaise with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
• Work with the Head of Campaigns & In-Store Communications to forward plan marketing campaigns and develop the messaging and assets required to deliver these.
• Support on new menus launches and initiatives alongside the wider restaurant team, both on development and execution, including seasonal menu changes, food shows and trade driving promotions.
• Develop trade driving opportunitiies with key third parties to reach wider audiences.
• Understand current customer trends & insights and brief any new insights required to the customer insights & research team.
• Brief key content creation including lifestyle photography, video content, for use across multiple channels.
• Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated multi-channel campaigns.
• Support the PR function with messaging, content and assets as required.

Requirements

• High level of computer literacy, including word, excel and powerpoint is essential
• Proactive, driven to get things right, every time
• Passion for delivering creative and engaging customer communications that align with our brand purpose & beliefs
• Customer first focus making sure that we get it right first time for our customer
• Strong planning, prioritisation, information gathering and problem-solving skills
• Comfortable managing multiple tasks within tight deadlines and to budget
• Strong interpersonal skills – you will be building relationships throughout the business and with external agencies
• Exceptional attention to detail across all areas of the role
• Can demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers

Preferred

• Working knowledge of packaging (desirable not essential)

Benefits

• Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
• Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
• Hybrid working – a combination of office and home working to help balance your work life balance
• Pension – save for the future with our company contributed enhanced Group Pension Plan
• Season ticket loans – spread the cost of travel with an interest free loan
• Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
• Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
• Access to Dobbies Academy – continue your development with our eLearning platform and development programmes
• Study assistance – invest in your professional development with funded courses and qualifications
• The little things to keep you going through the day – free tea, coffee, and milk