Regional Marketing Specialist, United Kingdom & Ireland

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize regional B2B demand campaigns across SaaS and construction-adjacent markets, aligning with Sales to lift quality, velocity, and win率 while continually refining based on data.

  • Campaign ownership across regions and stages to drive pipeline
  • Close Sales alignment to improve lead quality and opportunity progression
  • Data-driven optimization of multi-channel campaigns across digital, content, and events

Job Description

Responsibilities

  • Plan and run integrated marketing campaigns that generate pipeline and support revenue growth
  • Develop and launch region-specific campaigns based on local market needs and priorities
  • Execute digital, content, and event marketing activities across the full customer journey
  • Partner closely with Sales to improve lead quality, conversion, and opportunity progression
  • Track campaign performance and continuously optimise based on data and insights

Requirements

  • 5+ years’ experience in B2B marketing, ideally in SaaS, tech, or construction industries
  • Proven experience creating and executing demand generation campaigns
  • Strong understanding of digital marketing and marketing automation platforms
  • Experience working closely with Sales in a commercially driven environment
  • Ability to manage multiple projects and deliver measurable results

Preferred

  • Impact: Strong commercial mindset with a focus on pipeline, conversion, and ROI
  • Aspiration: Proactive, hands-on approach with a drive to continuously improve and grow
  • Curiosity: Uses data, insights, and market trends to shape campaigns and decisions
  • Trust: Collaborative team player who builds strong relationships across teams and stakeholders
RIB Software logo

RIB Software

3.5 Glassdoor

Driven by disruptive digital technologies and trends, here at RIB we’ve made it our primary purpose to propel the industry forward and make engineering and construction more efficient and sustainable.Managing the entire building lifecycle from planning to construction, the development of our powerful portfolio of software solutions is driven by industry expertise, best practice and a passion to remain at the cutting edge of technology. Ultimately, connecting people, processes and data in innovative ways to ensure customers always complete projects within budget, on time and to quality, while reducing their carbon footprint. RIB Software GmbH is a proud member of Schneider Electric.

Founded in 1961
Stuttgart, Baden-WĂĽrttemberg, DEU
1.4K employees (118 in marketing)
67% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
161.3K
Monthly Google Ads Budget
$15.3K
Traffic Source Mix
Search
51.2%
Direct
38.8%
Referral
6.4%
Social
1.8%
Paid
1.6%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
83 (6% of company)

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