Responsibilities

• Leading regional marketing strategy, performance, and capability development across MSI’s Africa markets.
• Translating global brand and product strategy into high-impact regional marketing approaches.
• Ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance.
• Setting direction, defining standards, and driving accountability across country programmes, ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact.
• Operating at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability to ensure marketing is effective, scalable, and locally relevant.
• Demonstrating strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments.
• Being based within the Africa region to ensure proximity to market realities and enable effective leadership and influence.

Requirements

• Strong brand stewardship capability, with experience balancing global standards and local adaptation.
• Strong strategic marketing planning skills grounded in market analysis and segmentation.
• Ability to translate data and insights into clear, actionable marketing plans.
• Strong campaign planning and integrated marketing capability (across digital and offline channels).
• Strong stakeholder management and influencing skills across multi-country environments.
• Strong project management and prioritisation skills in complex regional settings.
• Ability to coach, mentor and build capability within country marketing teams.
• Strong understanding of social marketing principles and behaviour change communication.
• Confident communicator – able to operate at country leadership and global levels.
• Strong understanding of marketing performance metrics and continuous improvement.