Responsibilities

• Regional Strategy & Activation – Adapt and implement Global Brand Marketing strategies to drive brand equity and business growth across Travel Retail West (UK, Ireland, EMEA, and Americas).
• Global Brand Partnership – Collaborate closely with Global Brand Marketing teams to ensure consistent storytelling and cohesive campaign alignment across touchpoints.
• AI & Data-Led Insights – Leverage AI-driven tools, consumer analytics, and data dashboards to forecast newness, identify opportunities, and measure campaign performance.
• Agile Ways of Working – Foster an agile, collaborative, and test-and-learn mindset across the team to accelerate responsiveness and innovation.
• Retail Excellence – Collaborate with Field Sales teams to deliver impactful marketing programmes and exceptional in-store execution; conduct regular market visits to evaluate performance and present key business insights.
• Visual Merchandising & Store Design – Collaborate with store design and visual merchandising teams to deliver best-in-class retail environments that embody each brand’s DNA.
• Budget & Performance Management – Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment.
• Team Leadership – Inspire and develop a high-performing team, fostering continuous learning, empowerment, and accountability.
• Process Optimization– Identify and implement opportunities to enhance efficiency, communication, and ways of working.
• Market Analysis & Reporting – Gather, analyze, and present insights on brand performance, market dynamics, and consumer trends to inform strategic decisions.

Requirements

• educated to degree level (or equivalent) with significant marketing experience
• Demonstrable experience in leading regional marketing strategies and cross-market campaign implementation
• Proven ability to manage P&L accountability and budgets effectively
• Excellent communication, presentation, and stakeholder management skills
• Collaborative, agile, and highly adaptable approach to working within complex global structures

Preferred

• Prior experience within Travel Retail or international markets strongly preferred
• Experience within the prestige beauty or retail sector, particularly makeup and cosmetics would be an advantage
• Additional European language(s) would be an advantage, in particular Spanish

Benefits

• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme that enables you to get five additional days
• Summer Fridays for four months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers