Responsibilities

• Own regional demand and engagement programs that drive pipeline across multiple channels.
• Optimize and deliver regional marketing campaigns including architecture, lead gen, email performance, and onboarding flows aligned to global strategy.
• Regionalize global assets to reflect local market needs, buyer behaviors, and GTM motions while adhering to brand guidelines.
• Support thought leadership initiatives including cornerstone content, white papers, blogs, events, speakers, and earned media.
• Deliver product usage initiatives in partnership with Customer Success.
• Support retention, renewal, upsell, and cross-sell campaigns with Sales and Customer Success teams.
• Partner with Sales and GTM teams to support sales readiness, including campaign alignment and handoff processes.
• Identify, manage, and maintain a pipeline of engaged customers and users to support advocacy and regional marketing initiatives.
• Coordinate customer testimonials and usage examples to support demand programs.
• Support pipeline generation and health through coordination with Sales, Revenue, and Marketing Operations including pipeline hygiene and reporting.

Requirements

• Working knowledge of demand marketing, engagement marketing, or lifecycle marketing including lead generation, onboarding, adoption, and renewal support.
• Experience implementing multi-channel marketing campaigns across proprietary, paid, and earned media with attention to performance and optimization.
• Ability to regionalize and customize global marketing materials to support local markets while maintaining alignment with global strategy and brand standards.
• Strong written and verbal communication, translating customer and product value into clear messaging.
• Analytical skills to support campaign reporting, engagement measurement, and pipeline analysis.
• Strong collaboration skills across Sales, CS, Product Marketing, and Marketing Operations.
• Ability to manage multiple workstreams of moderate complexity within defined timelines, navigating ambiguity and evolving requirements.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Typically 3–5 years of relevant experience in demand, engagement, or lifecycle marketing.