Regional Marketing Executive - 1 Year Maternity Cover

Basingstoke, Reading, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Build coordinated trade marketing campaigns for UK&I retailers, collaborating with Key Account Managers to tailor promotions and launches while actively tracking spend and performance to guide future activity.

  • Trade Campaign Execution: Align seasonal campaigns across retailers from asset briefing to on-shelf execution.
  • Account Collaboration & Launches: Partner with KAMs to tailor promotions, product launches, and in-store visibility for major customers.
  • Performance & Insights: Monitor spend and campaign results, capture market insights, and drive practical retail improvements.

Job Description

Responsibilities

  • Coordinating and delivering seasonal trade marketing campaigns, ensuring activity is executed consistently across key retailers in the UK and Ireland
  • Working closely with Key Account Managers to develop tailored marketing plans for major customers, including promotions, product launches and in-store visibility
  • Managing the day-to-day delivery of marketing activity, from briefing assets through to production, distribution and implementation
  • Acting as a key point of contact for marketing queries from customers and internal teams, providing a responsive and solutions-focused approach
  • Reviewing in-store execution and working with sales teams to identify practical improvements to product placement, point of sale and brand presentation
  • Supporting the planning and delivery of retail events and product launches, including coordination of materials, logistics and on-site execution where required
  • Tracking marketing spend against budget and monitoring campaign performance, using data and feedback to inform future activity
  • Keeping close to market and competitor activity, sharing relevant insights to support ongoing marketing plans

Requirements

  • Degree-level education in business, marketing or a related field, or equivalent practical experience
  • Experience in a similar role including responsibility for account management and delivery of marketing campaigns from planning through to execution
  • Commercial awareness, with an understanding of how marketing activity supports retail performance
  • Ability to plan, prioritise and manage multiple activities across different timelines
  • Strong written and verbal communication skills, with experience of working with a range of stakeholders
  • Ability to build effective working relationships with both internal teams and external contacts
  • Experience within a retail, consumer goods or sports-related environment (advantageous)
  • Experience in golf or sport-related environments is advantageous
  • Experience within a retail, consumer goods or sports-related environment (advantageous)
  • Passion for sport and knowledge of golf (advantageous)

Preferred

  • Experience within a retail, consumer goods or sports-related environment (advantageous)
  • Passion for sport and knowledge of golf (advantageous)

Benefits

  • competitive benefits package including private medical cover, pension, staff discount, golf club loan scheme, wellbeing contribution, and hybrid working
  • birthday day off to spend however you choose
TaylorMade Golf Company logo

TaylorMade Golf Company

4.1 Glassdoor

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi35 Drivers, TP5/TP5x Golf Balls, P·Series irons and Spider Tour putters. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull and more.

Founded in 1979
Carlsbad, California, USA
2.1K employees (188 in marketing)
85% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$50.3K
Traffic Source Mix
Search
48.6%
Direct
44%
Referral
4.7%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
149 (7% of company)
Median Career Experience
14.5 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$225M
Last Raise
$225M
Debt Financing, 8 years ago

Funding History

  • Jan 2018
    Debt Financing • $225M

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