Public Relations and Communications Manager
Migrant Help
Dover, Tower Hamlets, UK (Remote)
In-houseFull-timeManager
6 days ago
Public Relations Manager
UK (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand’s earned media and partnerships engine to drive branded-search lift, revenue, and awareness by coordinating PR, collaboration programs, and influencer-led campaigns across fashion, sports, and culture.
- Own commercial outcomes across PR, partnerships, and influencer campaigns tied to merchandising drops and storytelling.
- Lead a small in-house team, set priorities, and sustain a fast editorial rhythm feeding SEO and AI visibility.
- Translate results into clear commercial insights that shape coverage mix, partner decisions, and content strategy.
Job Description
Responsibilities
- Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
- Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
- Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
- Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
- Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
- Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
- Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
- Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
- Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
SmartBuyGlasses Optical Group
SmartBuyGlasses Group is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe, and the Americas, our portfolio of domain properties are market leaders in over 20 countries, including SmartBuyGlasses.com in the US and VisionDirect.com.au in Australia.With the full collections of more than 180 of the world's best designer eyewear brands including Ray-Ban, Tom Ford, and Gucci, our educational platform the 'Optical Centre' and style advice on our blog, we are the authority on all things optical! Our latest cutting edge technology includes our Lens Scanner app for scanning your glasses to retrieve your prescription as well as our Virtual Try-On tool which enables visitors to try on their glasses whilst browsing our website. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
Traffic Signals
Monthly Visitors
533.3K
Monthly Google Ads Budget
$20.9K
Traffic Source Mix
Search
46.1%
Direct
44.1%
Referral
4.6%
Social
3%
Paid
2.1%
Headcount Trend
Current headcount: ~112
Marketing Team
Marketing Team Size
22 (20% of company)
