Responsibilities

• Lead the end-to-end development of new products, from concept through to launch, ensuring alignment with market needs and company objectives.
• Develop and execute comprehensive marketing strategies across various channels, including TikTok, Instagram, Facebook, Pinterest, YouTube and emerging channels.
• Plan, create, edit and publish engaging video content for social media, website, email marketing and paid advertising campaigns.
• Analyse campaign performance metrics to inform future marketing initiatives and optimise ROI.
• Host and manage live selling events across TikTok Shop, Facebook Live, Instagram Live and other relevant platforms.
• Lead platform marketing activities across TikTok Shop, Shop App, Temu, Amazon, Etsy and other marketplaces as required.
• Work closely with the Product Developer & Sourcing Lead to develop compelling launch campaigns for new products.
• Create product-focused content including demonstrations, tutorials, educational videos and behind-the-scenes content.
• Monitor social media trends, platform updates and competitor activity to identify opportunities for growth and engagement.
• Manage content calendars and campaign schedules to ensure consistent brand presence across all channels.

Requirements

• Strong understanding of social media platforms and current digital marketing trends.
• Experience creating engaging video content using mobile and desktop editing software.
• Confidence presenting on camera and hosting live selling events.
• Strong copywriting and storytelling skills.
• Excellent organisational skills with the ability to manage multiple projects simultaneously.
• Commercial awareness with an understanding of e-commerce and online retail.
• Ability to analyse marketing data and make informed recommendations.
• Self-motivated, creative and proactive with a willingness to test new ideas.
• Excellent attention to detail and ability to meet deadlines.
• Experience with TikTok Shop, Meta Business Suite, Shopify and marketplace platforms is essential.

Preferred

• Knowledge of crystals, spirituality, wellbeing or gift retail markets is desirable

Benefits

• Casual dress
• Free parking
• On-site parking
• Store discount