Responsibilities

• Support the Product Content Lead in building a 6-12-month category content plan focused on supporting business priorities and initiatives, customer trends and promotional activity.
• Use insight and analysis to suggest new initiatives and content experiences, which focus on increased sales, conversion, customer engagement, digital participation and reducing customer returns and Q&A.
• Drive successful commercial results across all our digital channels (UK/mComm/Apps) through ownership of successful implementation of category content plans, ensuring product content is executed in line with content strategy guidelines to optimise the customer experience.
• Own application of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering/refinement and navigation is optimal for the category. Support and evolve PDP content and experience to suit business strategy.
• Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
• Brief, support and work with our offshore Digital Operation Centre (DOC) to deliver content uplift projects, including supporting offshore queries and escalations, and supplier engagement where necessary.
• Interaction with Sainsbury’s in-house studio, Zest, to brief and execute imagery uplift projects.
• Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics functions.
• Advocate natural search optimisation for ranges to ensure best ways of working are incorporated into content creation.
• Understand and adhere to legal compliance requirements for focus categories. Support the Product Content Lead on implementation of new compliance messaging and ensure robust processes to maintain post launch.