Responsibilities

• Ideally, we are looking for someone who can guide and manage our multi skilled PR & Social Media team, with an emphasis on supporting the development of PR strategies, driving team proactivity, and ensuring brilliant basics, whilst also personally running some key PR client relationships.
• You will act as a trusted PR expert to our PR clients, sometimes working as part of an integrated team across the agency and at other times leading PR only clients with additional commercial support from Senior Management or Business Director leads.
• Maintain the quality of our PR & Social Media output through innovation, learning, and a deep understanding of the earned media and social landscape including being well versed in the impact AI is having on PR.
• Champion best practice across PR and Social, ensuring work is strategic, culturally relevant, and commercially impactful.
• Help develop and sell in bigger and more ambitious PR ideas and plans.
• Build and own senior level client relationships, acting as a trusted advisor with honesty, confidence, and pragmatism.
• Lead key PR & Social relationships in close collaboration with Account Management on integrated accounts, ensuring best in class service, retention, and growth.
• Work closely with the commercial and new business teams to pitch, win, and grow PR & Social Media opportunities.
• Be comfortable in the detail while maintaining a clear view of the bigger picture.
• Be across your own and the team's (as appropriate) utilisation and burn rates against client retainers and projects.