PPC Manager

Lancaster, Lancashire, UK (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search for hotel clients across Google Ads and Microsoft Ads, driving data-driven optimization and clear ROI conversations.

  • Grow cross-functional impact by integrating paid search with SEO, content, design, and analytics to lift overall performance.
  • Turn tech performance into actionable guidance for clients and defend bets around budgets, bids, and strategy.

Job Description

Responsibilities

  • Own paid search for a portfolio of hotel and resort clients by building and running campaigns across Google Ads, Microsoft Ads, metasearch, display, and whichever platforms make sense for the brief.
  • Mix of hands-on optimisation (keywords, bids, budgets, structures) and the conversations around it: telling clients what's working, telling them what it isn't, and explaining why your recommendation is the right one.
  • Work closely with our SEO, content, design and analytics teams; paid search doesn’t exist in isolation here, and you won't either.
  • Keep up with the industry and share what you know either internally, on our blog, or occasionally on our podcast if that's your thing.

Requirements

  • Around 3–5 years running paid search accounts at agency or in-house, including hands-on Google Ads and Microsoft Ads.
  • Comfortable in GA4.
  • Able to talk to clients without translating jargon into more jargon.
  • Interested in the business of paid search: costs to acquire a guest, metasearch arbitrage, and why direct bookings matter more for some hotels.
  • Comfortable making a call and defending it.

Preferred

  • Hospitality or travel experience would be lovely, but we hire on trajectory and smarts as much as track record. If you've been running smart accounts in other verticals and want to apply that to hotels, tell us why.

Benefits

  • Genuinely unlimited holiday (with that 28-day contractual minimum — we mean it).
  • Fully remote, UK-based; we get the team together in person periodically.
  • New tech and the kit you need to do the job properly.
  • Real ownership of your accounts and the results.
three&six logo

three&six

three&six is a hospitality digital marketing agency with a difference. We are a partner, not a vendor, and we understand what it takes to create a successful partnership - honesty and accountability.

Founded in 2019
New York, New York, USA
31 employees (22 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
32.7%
Direct
50.9%
Referral
8.5%
Social
6%
Paid
1.3%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
21 (68% of company)
Median Career Experience
13 years
Median Tenure
2.2 years