Responsibilities

• Campaign Testing and Optimisation - Monitor and remove negative keywords across Search channels for multiple brands - Create experiments in both search and social channels to drive performance - Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance - Proactively seek ways to improve campaign profitability through performance insights - Plan and implementation of A/B testing across various channels
• Account and Campaign Management - Ensure all invoices are correct and sent to Receipt Bank on a monthly basis - Update campaign geo-targeting as and when required - Maintain PPC log with account level changes - Pausing and reactivation of campaigns/accounts as and when required - Use of Google and Bing Editor to make major campaign changes - Creation of digital assets for existing and new campaigns - Ensure that campaign lead targets are being met - Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
• Reporting - Update and maintain reports with online and offline data - Build out new reports to monitor campaign performance
• Account Creation - Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure
• Competitor Monitoring - Use competitor and market insights to improve channel performance
• Campaign Planning & Building - Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor
• Compliance and Regulation - Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
• Relationship Management - Maintain the relationship with external account managers
• Landing Page Management & Design - Design of new landing pages through Unbounce - Maintenance of existing landing pages - Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
• Emerging Technologies and Industry Updates - Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity - Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

Requirements

• 2 years experience managing Google Ads/Microsoft Ads
• Educated to Degree level in a related field

Nice to Have

• Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
• Experience working for Finance/Pension related or FCA regulated companies
• Experience working in lead generation or performance marketing settings
• Experience running performance experiments with structured testing frameworks
• Experience with landing page management, design and testing

Benefits

• 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
• 4pm Finish on a Friday
• Annual performance related Company bonus and salary review
• 5% Employer pension contribution
• 4 x Death in service
• 24 hour access to our Employee Assistance Programme with Health Assured
• Opportunities for continuous professional development
• Buying and selling annual leave scheme (up to 5 additional days)
• Regular social events throughout the year
• Free mortgage advice
• 1 hour lunch break and 2 x 15 minute breaks