PPC Manager

Brentwood, Havering, UK (Hybrid)

£40K/yr – £50K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own a high tempo paid search engine in an agency setting, leading a 4-person team, driving POAS and LTV-led bidding, and syncing with SEO for a Total Search approach.

  • Growth Leadership: Own QA, playbooks, and scalable processes that improve multi-account performance across budgets.
  • Data & Attribution: Shape cookieless data strategy with First-Party data, Enhanced Conversions, and HubSpot integrations to feed bidding AI.
  • Commercial Impact: Support audits and pitches with clear growth roadmaps and hands-on account stewardship.

Job Description

Responsibilities

  • The Mission: Own the execution. Manage the team. Drive the growth.
  • Operational Leadership & Team Management: Manage and Direct: You will be the operational lead for 4 Digital Marketing Executives. You are responsible for their output, ensuring every account meets the "Ink Standard" for quality and pacing.
  • Workflow Oversight: Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
  • Quality Control: Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
  • High-Level Performance Execution:
  • Advanced Strategy: Lead the strategy for complex Search and Performance Max campaigns, moving beyond basic ROAS to POAS and LTV-led bidding.
  • Omnichannel Synergy: Work directly with the SEO team to ensure a "Total Search" approach - identifying where PPC can plug gaps in organic visibility and vice versa.
  • Data & Attribution: Own the transition to a cookieless world. You’ll implement First-Party Data strategies , Enhanced Conversions, and CRM integrations (HubSpot) to ensure our bidding AI is fed the best possible data.
  • Commercial & Departmental Growth:
  • New Business & Pitches: Support the Head of Paid Search in audits and pitches. You should be able to look at a prospect's account, find the "leaks," and present a clear roadmap for growth.

Requirements

  • 3+ years in a high-paced agency environment.
  • You know how to handle the pressure of multiple deadlines and varying budgets.
  • You are ready (or already experienced) to manage people.
  • You can delegate effectively and hold others accountable for their work quality.
  • You have a deep understanding of Google Ads, GA4, and the technical side of tracking.
  • You don’t just "set and forget"; you hunt for marginal gains.
  • You can sit in front of a client and explain complex performance data in a way that makes sense to their bottom line.
  • Expert-level Google Ads (Search, PMax, Shopping).
  • Proficiency in GA4 and Server-Side tracking concepts.
  • Experience managing or mentoring junior team members.
  • Strong commercial awareness (understanding client margins and business goals).

Preferred

  • CRM Knowledge: Experience linking HubSpot or Salesforce data to ad platforms.
  • Feed Management: Experience with Merchant Center or tools like Channable/Feedonomics.
  • Paid Social: Strategic knowledge of Meta and LinkedIn to support omnichannel growth.

Benefits

  • Flexible working hours (8:30am–5:00pm or 9:00am–5:30pm).
  • 25 days holiday + Bank Holidays + Birthday off.
  • Rapid progression as the department expands.
  • Profit sharing and Christmas closure.
  • Mental health support (Headspace & Business Therapy).
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Ink Digital

Inks Digital Tech Is A Web Designing And Digital Marketing Agency In Bareilly, Providing Services Like Web Hosting, Web Development, Online Mobile Application Development, Search Engine Optimization( SEO) , Internet Marketing, Online Branding, E-commerce Solutions, And Mobile Applications Development, SMS Marketing, Whatsapp Marketing , Walk Through Software Development , Email Gateway, Payment Gateway Integration And Enterprise Resource Planning, Inks Digital Tech LLP Provides Services In India And Globally By Understanding Client’s Goals And Needs , Thus, Creating A Better Online Presence For Its Clients.

Founded in 2019
Bareilly, Uttar Pradesh, IND
5 employees (2 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
3