Responsibilities

• Lead the delivery of the PPC / Lead Gen proposal across markets, owning the end-to-end design, implementation, scaling and optimisation of search activity (paid search, shopping, Performance Max, branded + non-branded search, and channel experimentation)
• Translate the strategy into operational plans, campaign architectures, measurement and governance, ensuring successful market launches, smooth transition, reliable performance reporting and continuous scale
• Build and lead a high-performing search capability working with the accounts team, commercial stakeholders and creative partners to deliver measurable growth and efficient ROI across large, multi-market businesses
• Lead the implementation and operationalisation of the strategy: campaign architecture, market prioritisation and launch sequencing
• Define and own KPIs and dashboards (performance, budget pacing, lift, incremental ROI) and ensure timely, accurate MI to inform decisions
• Scale campaigns across markets: localisation/transcreation, audience strategies, feed and landing page requirements, and creative testing programmes
• Set governance and access controls for ad accounts and platforms; define security and safe automation guardrails and change control processes
• Design and run test & learn frameworks to identify scalable growth levers and feed insights back into channel & creative teams
• Line-manage the Performance Marketing Executive: set priorities, coach and develop capability
• Collaborate with the accounts team to manage commercial scope, SLAs, and client communications to ensure alignment and transparency

Requirements

• Proven track record (typically 5+ years) delivering and scaling paid search in large businesses or via agency partnerships for enterprise clients
• Deep expertise across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, feed/merchant centre management, and experience with large account structures and cross-market roll outs
• Strong experience of automated bidding strategies, campaign experimentation, and applying automation safely at scale
• Clear commercial focus - ability to build forecasts, financial plans, ROAS/CPA targets, and to manage pacing against multi-million (or higher) budgets
• Excellent leadership and stakeholder management skills - capable of motivating a direct team, coordinating with an accounts team and presenting to senior client stakeholders
• Day to day, you’ll run the search strategy, set prioritisation across markets/business units, allocate budget and resource, define experiments and scale winners
• Technical: GA4, Google Tag Manager (or server-side tagging), familiarity with programmatic/paid social integration, and marketing APIs
• Platform experience: Google Ads certifications, Shopping/MC, Performance Max, Microsoft Ads, and Search Ads (or similar)
• Analytical: comfortable with attribution concepts, incrementality testing and translating data into actionable optimisation plans
• Process and programme management: able to build transition plans, operating models and run cross-functional rollouts at pace
• Communication and presentation: able to explain technical approaches in client-friendly language and to present performance and roadmaps to senior stakeholders
• B2B lead generation and/or large e-commerce experience
• Experience with enterprise-level ad account governance, agency transitions, and platform migrations
• Familiarity with privacy-led measurement approaches and consented data architectures.

Preferred

• B2B lead generation and/or large e-commerce experience
• Experience owning end-to-end delivery of paid search programmes (planning → launch → optimisation → scaling → governance)
• Experience working across international markets, with sensitivity to localisation, language and transcreation needs
• Experience with enterprise-level ad account governance, agency transitions, and platform migrations
• Familiarity with privacy-led measurement approaches and consented data architectures