Responsibilities

• Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
• Manage budgets, bids and performance across multiple regions and currencies
• Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
• Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
• Support account‑based and targeted campaigns aligned to key sales priorities
• Analyse campaign performance and turn data into clear insights and recommendations
• Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
• Provide regular performance updates and contribute to ongoing optimisation plans

Requirements

• Experience managing PPC campaigns, ideally in a B2B or SaaS environment
• Strong hands-on knowledge of Google Ads and Microsoft Advertising
• Experience running multi-region or international campaigns
• Confident analysing PPC metrics and conversion rates
• Experience with conversion tracking, Google Analytics and Excel
• Highly organised, detail-driven and comfortable managing multiple campaigns at once

Preferred

• PPC platform certifications
• Experience of ABM, marketing automation tools or Salesforce
• Exposure to regulated industries or interest in using AI to improve campaign performance

Benefits

• Benefits at Ideagen