Planning Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and elevate Wavemaker planning for key clients, shaping media behaviours, mentoring the team, and expanding influence through senior relationships and media-owner partnerships.

  • Planning leadership: Develop and showcase unrivalled planning responses and drive execution quality across campaigns.
  • Stakeholder storytelling: Manage senior client relationships and craft compelling narratives that inform decisions.
  • Growth collaboration: Build cross-team presence, coach peers, and seek new tools and insights to accelerate growth.

Job Description

Responsibilities

  • Lead the Wavemaker planning output on your specific client to create unrivalled work.
  • Articulate the strategic approach into media behaviours and train and support the wider team.
  • Utilise tools and specialisms outside planning (sources of growth, measurement, learning agenda, data, etc) in responses.
  • Build presence outside of current teams and drive visibility of planning team within the wider agency.
  • Bring a fresh perspective to planning approaches including new tools and insights, and coach others to challenge the status quo.
  • Overall responsibility for the development of all planning responses, ensuring unrivalled work in all executions.
  • Manage senior client relationships, understanding business needs and how to drive growth.
  • Manage the planning team ensuring clear personal objectives, structure and regular reviews.
  • Build and develop relationships with media owners to create unrivalled work.
  • Demonstrate advanced commercial understanding of Wavemaker products and services and how to sell in solutions.

Requirements

  • Advanced Practice Area Knowledge – Demonstrates advanced understanding of the industry as well as future trends; serves as an internal consultant/expert on at least some tools and technology.
  • Problem Solving – Advanced; performs complex analyses of a range of information and identifies issues before they become problems; helps others think about how to define or redefine complex problems; guides problem solving and coaches others.
  • Stakeholder Management – Advanced; capitalizes on deep understanding of client and agency structures to anticipate needs; advises stakeholders and delivers trusted advice and campaign KPIs.
  • Effective Communication – Advanced; leads delivery of relevant and accurate information to drive impact; creates clear, concise presentations and communications.
  • Campaign Management – Expert; maintains detailed deliverables and manages timelines and priorities across multiple projects.
  • Compelling storytelling – Advanced; leads creation of story and persuades key decision makers; designs differentiated communications for audiences.
  • Ideas Creation – Expert; develops strategies to bring new technologies and products to life; challenges client and team to innovate.
  • Comms Planning – Advanced; high technical knowledge of media touchpoints; develops directional media strategy and insights beyond media metrics.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21