Performance Marketing Specialist

Liverpool, UK (On-site)

£30K/yr – £35K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media across channels to drive measurable growth, ROI, and revenue by planning, executing, and refining campaigns while coordinating with brand, CRM, and commercial teams to optimize the full acquisition funnel.

  • Growth & ROI: optimize multi-channel spend and ROAS through data-driven testing and budget scaling.
  • Campaign Lifecycle: lead planning, execution, and ongoing optimization across Google, Meta, and emerging platforms.
  • Cross-functional Alignment: partner with brand, CRM, and commercial teams to align messaging, audiences, and funnel goals.

Job Description

Responsibilities

  • Taking ownership of our paid media strategy across multiple channels
  • Leading the planning, execution and optimisation of campaigns
  • Working closely with brand, CRM, and commercial teams
  • Driving measurable growth, improving ROI, increasing revenue, and optimising the full customer acquisition funnel

Requirements

  • 1-3+ years experience in performance marketing or paid media
  • Strong experience with Google Ads and Meta Ads
  • Proven track record managing and scaling budgets
  • Strong analytical mindset with data-driven decision making
  • Experience owning KPI's such as ROAS and CPA
  • Advanced Excel or Google Sheets skills

Preferred

  • Experience in hospitality, e-commerce, or multi-site businesses
  • Familiarity with GA4, GTM and attribution modelling
  • Experience with TikTok Ads or emerging channels
  • Experience in fast-paced commercial environments

Benefits

  • Free activity and 50% off drinks at all venues for employees, along with great discounts for family and friends
  • Stakeholder pension scheme
  • Access to trained mental health first aiders across the business
  • Additional Holiday days for each complete year with us
Big Fang Collective logo

Big Fang Collective

The Big Fang Collective are a group of creative individuals with a vision to change the way the UK enjoys itself and a goal to blow people’s minds with show-stopping experiential venues.We are disruptive, diverse and different. We don’t accept average and we push the boundaries in everything we do. Our talented teams work together to create jaw-dropping, socialisation concepts with plenty of character and collaboration, capturing the hearts and minds of everyone that enters our venues. We stand for ‘some-fang’ so the clue is in the name and we get our fangs stuck into everything we do.

Founded in 2016
Liverpool, England, GBR
53 employees (8 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
62.4%
Direct
20%
Referral
13.1%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
2 (4% of company)

Funding

Total Funding
$6.9M
Last Raise
$6.9M
Series Unknown, 2 years ago

Funding History

  • Feb 2024
    Series Unknown • $6.9M